Tuesday, March 18, 2008

Fairtrade Tea A Farce

The founder of global tea brand Dilmah says the Fairtrade labelling scheme is a well-intentioned "farce" that does little but put money into the pockets of middle-sellers.

"It's no more than another marketing strategy," he said of the Fairtrade label, which is designed to give a warrant of ethics to produce from developing countries.

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